On July 30th 2024, the Agribusiness Incubator, ICAR-Indian Institute of Spices Research, in collaboration with Kerala Startup Mission, hosted informative and engaging webinar on "How to Build an Effective Brand for Food and Agri Products."
The session featured Mr. Ajay S. Nair, Brand Strategist and CEO of Fresh Mind Ideas, who guided participants through various branding techniques, including impactful package design and essential branding components. His insights were instrumental in understanding how to create distinguished brands in the food and agriculture sectors.
Dr. Sajesh V.K., Senior Scientist, concluded the webinar by thanking both the attendees and the speaker, and underscored the session’s importance in enhancing branding practices in agribusiness.
